Sweden is the largest, most populated and most developed country in the region of Northern Europe and occupies the northeastern part of the Scandinavian Peninsula. It also has a central position in Northern Europe, which gives it additional importance. The diversity of anthropogenic and natural factors as well as the valorization of the main attractions of a country for tourism are very important for the further development of tourism, after which it affects the economy as a whole since tourism is one of the most important economic activities. Tourism in Sweden is one of the fastest growing industries, and the share of tourism in national GDP is increasing every year. Stockholm, as the capital of Sweden, significantly dominates the tourism supply. The paper will present in more detail the attractive natural and social values of Sweden. First, the paper is dedicated to natural attractions such as relief, climate, hydrogeographic and biogeographical features and protected nature, and then the paper is dedicated to anthropogenic attractions of the tourist regions of Sweden.