This thesis explores the cultural heritage of Kumrovec through a detailed analysis of its importance and role in preserving the identity of the region. Special attention is given to UNESCO's role in managing cultural heritage, as well as the impacts of tourism on its development and preservation. One of the key aspects of this thesis is „Staro Selo“ Kumrovec Museum, which represents the central element of cultural heritage and has been a focal point of the study. Through analysis of various cultural events, the thesis highlights the significance of these manifestations, which attract tourists to Kumrovec, thereby not only expanding but also preserving the local heritage. A significant part of the research is dedicated to the strategies for cultural and tourism development in Kumrovec, emphesizing the advantages and disadvantages of current plans, as well as some assumptions for the future. In the final section, the thesis provides ( an overview of an interview conducted with the mayor of Kumrovec, further explaining the challenges and opportunities related to heritage preservation. The cultural heritage of Kumrovec remains a lasting value, a guardian of identity, and a bridge between the past and the future of this region.