The main aim of this graduation is to analyze the theory of cultural heritage management in tourist destinations and to elaborate an example of good practice of Bale tourist destination. The first part of the graduation presents the problem and the subject of research, goals and contributions of the work, and the methods used in the work. Then the concept of cultural heritage was explained, and factors that were critical to the success of cultural tourism destinations were analyzed. Analyzed forms of tangible and intangible cultural heritage as the main factors of the success of cultural tourism destinations. The importance of valorization and preservation of cultural heritage is emphasized, which is achieved through the management of a tourist destination, sustainable management of cultural resources and cultural heritage. To carry out the research, we had to analyze certain terms theoretically. Theoretically, the concepts of culture and cultural tourism are analyzed. The history of cultural tourism ranges from mass tourism to the emergence of selective types of tourism, the interaction of culture and tourism, as well as the characteristics of the offer of cultural tourism and the importance of cultural heritage for tourism. After completing the theoretical part, the fifth chapter analyzes the factors influencing the cultural tourism of the destination, with a special emphasis on the project of cultural valorisation of the Austro Hungarian Military Fortifications in the area of Bala. According to the results of the research all hypotheses are accepted, meaning that the role of destination management and cultural resources, with the coordinated support of the cultural sector and the tourism sector, is of crucial importance for the further development of cultural tourism in accordance with sustainable principles. Also, the cultural heritage of the Bale Municipality is recognized as a major factor in attracting the destination to the destination and this a driver in the formation of innovative tourism products.