Tourism is a set of relationships and phenomena that arise from the movement of tourists outside their domicile for more than 24 hours, provided that they do not make money from this movement. On the other hand, beekeeping is a branch of agriculture that has been engaged in the production of honey and various other products for much longer than tourism. Tourism and beekeeping together making apiturism, an activity that at first glance combines two completely different poles of activity, and yet so equal and unique. Apitourism in Croatia and the world hides a lot of potential, but it is not sufficiently used. Tourists are no longer satisfied only with the sun, sea and sand, they are looking for much more than their vacation, which includes the development of various attractions and expanding the offer. If you think that tourists are looking exclusively for luxury, then you are mistaken, tourists are looking for a stay in nature where they can also experience a different way of vacation. Apiturism is much more than just treatment, it includes various workshops where tourists can participate and learn something, then tourists have the opportunity to throw honey, and then use the same honey for wellness purposes or in nutrition. Apitherapy serves tourists to get rid of diseases such as respiratory diseases, heart disease and the like. For this purpose, inhalations are used that strengthen the respiratory muscles, reduce the feeling of shortness of breath and improve expectoration. Beekeeping products are widely known in cosmetics, and we ourselves are witnessing that we are increasingly encountering cosmetics from bee products in various drugstores. Tourists can make some of the cosmetic products themselves, such as hand soap, bath bath, perfume, face cream and various other products.