Svaki proizvod na tržištu ima svoje pakiranje. Pakiranju se pridodaje sve više pozornosti te je ono doživjelo veliki razvoj, a njegova važnost je neupitna. Postoje razne vrste pakiranja proizvoda. Svako pakiranje ima svoju funkciju koja proizvodu omogućuje da nepromijenjen stigne od proizvodnje do krajnjeg potrošača. Svaki segment potrošača na drugačiji način izabire proizvode jer se potrebe između segmenata potrošača razlikuju. Također neki potrošači kupuju racionalno i kupuju samo proizvode koji su im potrebni te nerijetko izdvajaju veće količine novaca ako su sigurni u kvalitetu proizvoda dok se neki potrošači oslanjaju na sentimentalnu vrijednost proizvoda, kupuju srcem i važna im je kvaliteta proizvoda ali je i njima važno kako proizvod izgleda jer je često namijenjen važnim osobama u njihovom životu. Neki pak potrošači kupuju proizvod samo na temelju njihovog pakiranja jer im je proizvod djelovao zanimljivim.

Each product in the market has its own packaging. Packaging by adding a lot of attention, and it has experienced great development, and its importance is unquestionable. There are various types of packaging products. Each package has a function that allows the product to arrive unchanged from production to the final consumer. Each segment of consumers in a different way, choose products because it needs between different segments of consumers. Also, some consumers buy rationally and only buy products that they need and often allocate larger amounts of money if you are sure of the quality of products while some consumers rely on the sentimental value of the product, buy your heart and important to them is the quality of the product but they also important that the product looks because it is often intended important people in their lives. Some, however, consumers buy the product based on their packaging because their product looked interesting.