Požega, the centre of Poţega-Slavonia County is rich in cultural heritage which is a product of many historical influences. Cultural heritage of nearby villages and towns is connected with Požega itself. However, this paper involves the most recognizable and representative segments of cultural heritage of Požega. Material and immaterial cultural heritage, as a county town centre, are very good examples of values and ways of the town development. Although it counts as a small county and town, its importance is not diminished. Cultural heritage can be seen in the context of the cultural identity of the town and the domicile population. Though influenced by time and social changes, lifestyle has changed but traditional customs, knowledge and skills are still nurtured. They have not fallen into oblivion. On the contrary, they are nurtured and represented through various manifestations, cultural programs etc. All of them are well complemented with the material part of cultural heritage.