The QR (Quick Response Code) code is a two-dimensional bar code created Denso Wave company from Japan. Properties that make it applicable are its efficiency and convenience, because QR code takes up little space, and can store a great amount of data and data types. QR code is now used for a large number of activities such as: museums, education, production, medicine and many others. The aim of this paper was to demonstrate the applications of QR code in tourism, both general and specific, and to propose a new site-specific innovative example. My own example relates to the creation of QR codes for individual landmarks at Upper Kamenjak. The idea of creating QR codes came from my longtime work for the Public Institution Kamenjak and from the desire to improve interaction with visitors, because every year we note the increase in the number of visitors. The purpose of the QR codes set is to provide information about each sculpture or landmark along the Way of the Cross trail in upper Kamenjak. Also, visitors will be able to choose the language of the text describing the landmark. From an economic standpoint, the use of QR codes in the tourist industry has proven to be a sustainable, and both time and resource efficient concept. In conclusion, applying QR code allows for an easy, quick and practical informing of visitors about the content they visit. Furthermore, its more frequent use in tourism can contribute to providing better and easier information and ultimately better communication between the visitor and the host.