This study analyses the Old Town of Čakovec as a key fortification complex with a rich history, which played a significant role in the defence against the Ottoman threat during the 16th and 17th centuries. Through revitalization and the "Treasure of Međimurje" project, the Old Town of Čakovec has been transformed into a dynamic center of cultural and tourist life, strengthening its position as one of the leading tourist attractions in Međimurje. The study identifies advantages such as continuous improvement and recent reconstruction, as well as challenges like the lack of an adequate marketing strategy and limited availability of information. This paper also proposes utilizing the Old Town of Čakovec's space, ideal for organizing workshops focused on healthy nutrition and practical skills, such as cooking traditional Međimurje dishes. It suggests introducing a film series about Čakovec as an innovative approach to promoting the city. With a comprehensive tourist offer that includes historical, cultural, and sports activities, Čakovec is affirmed as a destination that attracts visitors throughout the year, further strengthening the cultural identity and economic development of the region.