Information and communication technologies (ICT) have transformed tourism globally by changing the structure of the industry and developing a whole range of opportunities and threats. Therefore, the function of technology should be viewed as the main source of innovation, strategic differentiation and competitive advantage in the successful joint creation of experience in the future. Specialization and new concepts of hotel accommodation emphasize the importance of innovations in the hotel offer, new services and new tourist facilities. The market specialization of hotels and the basis of the very specialization of hotels for special market segments are special standards that are conditioned and determined by the institutional framework for standardization and specialization in the hotel industry. There is also a significant animation activity that performs one of the main functions of the tourism industry, increasing pleasure and entertainment during the holidays. The core of animation programs is a game that is relevant and demanding in all ages, the idea of integrating games, ICT technology and teaching children through animation is very current. Although all these innovations are applicable to the animation and entertainment of children, especially as part of a stay in family hotels, at the same time it is very complex for the performance and application.