Religious tourism is a significant segment of the tourism industry, both on an international and national level. It represents one of the oldest forms of selective tourism and plays an important role in the overall tourism offering. Although it is often described as selective or thematic tourism, it is important to understand it as a distinct tourism product that is subject to contemporary trends. The municipality of Krašić, a small town in Croatia, recognizes the potential of religious tourism due to its rich religious heritage, including Blessed Alojzije Stepinac. By preserving natural resources and focusing on religious tourism, Krašić positions itself as a destination of peace and spirituality. Tourism development brings challenges such as a lack of accommodation and infrastructure, but also opportunities for the development of new tourism products and events. Collaboration with local entrepreneurs, investors, and support for entrepreneurial projects are key elements of sustainable development. The Strategic Development Program of the Municipality of Krašić for the period 2016 - 2020 provides guidelines for achieving development goals through research and project implementation.