Cultural heritage refers to the tradition of the cultural landscape on a certain soil, and it is inherited by living in a certain environment. The culture of a nation is everything that has entered it and has been preserved in the territory where that nation lives. In order for some destinations to be desirable to tourists, they must try to commercialize their past in order to sell the uniqueness of their area, and this sometimes means that this same past is falsified, or falsely presented, in order to sell it to tourists as an attractive product unique to the area they are visiting. for the purpose of creating a unique tourist attraction. Cultural and tourist manifestations represent an inexhaustible source of opportunities for improving both the Istrian tourist offer and the Croatian tourist offer. This paper deals with examples of good practices that can serve as guidelines in order to adequately give value to intangible cultural heritage and customs with the intention of creating a unique offer in the region which, due to its specificity, will attract tourists of special interest and thus ensure a compelling tourist offer even outside the summer season which will serve to extend it to the whole year.